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Washington | Wine | PR Parked at the Intersection of Marketing, PR & Washington's Wine Industry

Tag Archives: Washington Wine Commission

Wine commission shops for video vendors to help market Washington’s wine industry

Posted in Marketing, Social Media

Will 2014 be the year of the video for Washington wine? It certainly seems so. The state’s wine commission recently wrapped up an RFP to engage a photographer and videographer who will provide the commission with high-quality imagery and video content to help market the state’s wine industry. The goal, according to the formal request… Continue Reading

Heading to Taste Washington? Here’s how to make the most of the experience, part 1

Posted in Events, Interviews

It’s Washington Wine Month, the annual state-wide promotion of Washington’s wine industry. The month is loaded with all kinds of wine-related events topped off by Taste Washington. Taste Washington is the nation’s largest single-region wine and food event. More than 225 wineries and 60 restaurants fill up CenturyLink Field Event Center for two days of… Continue Reading

Quick sips: PR messaging for Washington wines in a tough economy + Pinot & Puget Sound

Posted in Public Relations

Signposts on the information superhighway that caught my attention as I went speeding past: Will $30+ Washington wines continue to appeal to battered consumers? Several articles recently about the future of U.S. wine sales provided some interesting food for thought around Washington’s wine industry. First, from deep in the heart of Napa-Sonoma, some troubling news… Continue Reading