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Category Archives: Marketing

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‘Metal Impressions’ photo exhibit by Richard Duval opens Friday in Spokane

Posted in Events, Magazines, Marketing, Vineyards

If you like breathtaking imagery of wine country – and who doesn’t? – then this one’s for you. Richard Duval, the dean of Washington wine country photographers, unveils a new fine art series, “Metal Impressions,” Friday in the Nectar Tasting Room in Spokane. The series features Duval’s focus on capturing enlargements of stunning vineyard and… Continue Reading

Wine commission shops for video vendors to help market Washington’s wine industry

Posted in Marketing, Social Media

Will 2014 be the year of the video for Washington wine? It certainly seems so. The state’s wine commission recently wrapped up an RFP to engage a photographer and videographer who will provide the commission with high-quality imagery and video content to help market the state’s wine industry. The goal, according to the formal request… Continue Reading

Some wineries understand how to use CRM to win customer loyalty, but sadly, some don’t

Posted in Marketing, Wineries

Hang around the tech sector long enough and you’ll eventually hear someone talking about CRM – customer relationship management. It’s a big deal – as in a nearly-$10-billion-annual-industry big deal. Tech companies are fanatical about CRM and wineries could learn a lot from that fanaticism. Case in point: My recent experience with Winery A and… Continue Reading

‘Tis the season for wine tasting events. What do you, the consumer, want at a tasting experience?

Posted in Events, Marketing, Wineries

The spring season of tasting events is upon us here in Washington State. Among the events competing for your heart, palate and wallet include: Numerous red wine & chocolate events in Yakima Valley, Rattlesnake Hills, Lake Chelan, Whidbey Island, Bainbridge Island and the Woodinville Warehouse District, just to name a few. Seattle Wine & Food… Continue Reading

Weekend auctions in Washington wine country: Nearly $1M for FareStart & $130K for Entwine

Posted in Marketing, Non-profits, Wineries

A quick report on last week’s post about auction season in Washington wine country. The FareStart auction had a big night on Sunday. The annual gala raised more than $906,000 for the Seattle non-profit that helps homeless and disadvantaged individuals by training them for the food service and hospitality industries. More than half of the… Continue Reading

Quick sips: Instagram + analytics, the perception gap & tips for the future of marketing

Posted in Marketing, Social Media

Signposts on the information superhighway that caught my attention as I went speeding past: Make Instagram a productive business tool with analytics Lots of Washington winemakers use Instagram to help tell their story on their social media channels. (That’s right, Trey Busch and Ross Mickel – I’m lookin’ at you!) And why not? Instagram is… Continue Reading

King Estate sets the bar for future WBC sponsors

Posted in Marketing

I was fortunate enough to be in the Birds Nest for the Opening Ceremonies of the 2008 Summer Olympics and believe me, it was an eye-popping spectacle. So much so that commentators and sports pundits pretty much conceded that Beijing set the bar by which all other opening ceremonies will be judged. I flashed back… Continue Reading