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Washington | Wine | PR Parked at the Intersection of Marketing, PR & Washington's Wine Industry

Monthly Archives: March 2013

Heading to Taste Washington? Here’s how to make the most of the experience, part 1

Posted in Events, Interviews

It’s Washington Wine Month, the annual state-wide promotion of Washington’s wine industry. The month is loaded with all kinds of wine-related events topped off by Taste Washington. Taste Washington is the nation’s largest single-region wine and food event. More than 225 wineries and 60 restaurants fill up CenturyLink Field Event Center for two days of… Continue Reading

Some wineries understand how to use CRM to win customer loyalty, but sadly, some don’t

Posted in Marketing, Wineries

Hang around the tech sector long enough and you’ll eventually hear someone talking about CRM – customer relationship management. It’s a big deal – as in a nearly-$10-billion-annual-industry big deal. Tech companies are fanatical about CRM and wineries could learn a lot from that fanaticism. Case in point: My recent experience with Winery A and… Continue Reading