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Remember, it has two Ms … like dummy!

Posted in Editing, Events

Talk about irony. While checking out the upcoming Symposium for Professional Wine Writers at Meadowood Napa Valley, I ran across a prominent spelling error smack dab in the middle of registration page.

They say the devil is in the details and when you’re pitching a pricy conference to journalists, nothing undercuts your credibility faster than silly mistakes, particularly in the era of automatic spell check.

To be fair, ‘accommodate’ and its derivatives (accommodation, etc.) are commonly misspelled. During my first week of my journalism career, a grizzled copy chief gave me a spelling lesson I’ve never forgotten. “It’s easy to spell accommodate,” he told me as he corrected my mistake. “It has two Ms … like dummy.”

This year’s symposium, the ninth annual, is Feb. 19-22, and the speakers’ line-up and agenda look terrific. Perhaps at the 10th annual, they’ll include a session on spelling.