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Washington | Wine | PR Parked at the Intersection of Marketing, PR & Washington's Wine Industry

Monthly Archives: October 2012

Weekend auctions in Washington wine country: Nearly $1M for FareStart & $130K for Entwine

Posted in Marketing, Non-profits, Wineries

A quick report on last week’s post about auction season in Washington wine country. The FareStart auction had a big night on Sunday. The annual gala raised more than $906,000 for the Seattle non-profit that helps homeless and disadvantaged individuals by training them for the food service and hospitality industries. More than half of the… Continue Reading

Quick sips: PR messaging for Washington wines in a tough economy + Pinot & Puget Sound

Posted in Public Relations

Signposts on the information superhighway that caught my attention as I went speeding past: Will $30+ Washington wines continue to appeal to battered consumers? Several articles recently about the future of U.S. wine sales provided some interesting food for thought around Washington’s wine industry. First, from deep in the heart of Napa-Sonoma, some troubling news… Continue Reading