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Washington | Wine | PR Parked at the Intersection of Marketing, PR & Washington's Wine Industry

Monthly Archives: September 2012

Media relations can be powerful PR juju for wineries, but only when it’s done right

Posted in Media Relations, Uncategorized, Wineries

In his Fermentation blog this week, Tom Wark write about the power of well-executed media relations and the importance of doing it right. It’s good stuff, and well worth the read. Wark, a long-time wine industry publicist and one of the deans of American wine blogging, clearly knows what he’s talking about, and his comments… Continue Reading

Quick sips: Instagram + analytics, the perception gap & tips for the future of marketing

Posted in Marketing, Social Media

Signposts on the information superhighway that caught my attention as I went speeding past: Make Instagram a productive business tool with analytics Lots of Washington winemakers use Instagram to help tell their story on their social media channels. (That’s right, Trey Busch and Ross Mickel – I’m lookin’ at you!) And why not? Instagram is… Continue Reading

Will WA winemakers benefit from Instagram’s ‘engagement super glue’ during 2012 harvest?

Posted in Social Media

Harvest gets underway this week in Washington wine country and winemakers will have their hands full – literally – with wine grapes. But it’s no time to forget about marketing. Harvest and crush are orgies for the senses – whirlwinds of color, explosions of scent, symphonies of bright sound, all framed in the Northwest’s glorious… Continue Reading