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Washington | Wine | PR Parked at the Intersection of Marketing, PR & Washington's Wine Industry

Monthly Archives: August 2012

King Estate sets the bar for future WBC sponsors

Posted in Marketing

I was fortunate enough to be in the Birds Nest for the Opening Ceremonies of the 2008 Summer Olympics and believe me, it was an eye-popping spectacle. So much so that commentators and sports pundits pretty much conceded that Beijing set the bar by which all other opening ceremonies will be judged. I flashed back… Continue Reading

Content: The key to social media success

Posted in Facebook, Social Media

We turn again to the good folks at AGBeat for inspiration, and naturally, they don’t disappoint.  I bookmarked this page a few months ago because it centers on something that is critically important in today’s digital marketing environment. And that something is content. If you follow this blog, you’re going to hear me talk a… Continue Reading