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Category Archives: Social Media

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Wine commission shops for video vendors to help market Washington’s wine industry

Posted in Marketing, Social Media

Will 2014 be the year of the video for Washington wine? It certainly seems so. The state’s wine commission recently wrapped up an RFP to engage a photographer and videographer who will provide the commission with high-quality imagery and video content to help market the state’s wine industry. The goal, according to the formal request… Continue Reading

Quick sips: Instagram + analytics, the perception gap & tips for the future of marketing

Posted in Marketing, Social Media

Signposts on the information superhighway that caught my attention as I went speeding past: Make Instagram a productive business tool with analytics Lots of Washington winemakers use Instagram to help tell their story on their social media channels. (That’s right, Trey Busch and Ross Mickel – I’m lookin’ at you!) And why not? Instagram is… Continue Reading

Will WA winemakers benefit from Instagram’s ‘engagement super glue’ during 2012 harvest?

Posted in Social Media

Harvest gets underway this week in Washington wine country and winemakers will have their hands full – literally – with wine grapes. But it’s no time to forget about marketing. Harvest and crush are orgies for the senses – whirlwinds of color, explosions of scent, symphonies of bright sound, all framed in the Northwest’s glorious… Continue Reading

Content: The key to social media success

Posted in Facebook, Social Media

We turn again to the good folks at AGBeat for inspiration, and naturally, they don’t disappoint.  I bookmarked this page a few months ago because it centers on something that is critically important in today’s digital marketing environment. And that something is content. If you follow this blog, you’re going to hear me talk a… Continue Reading