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Category Archives: Public Relations

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2013 Sunset wine competition only in its second year, but you can’t deny its powerful PR potential

Posted in Events, Magazines, Media Relations, Public Relations, Wineries

If you’re a Washington winemaker and you’re planning to enter the 2013 Sunset International Wine Competition, time is ticking. Entries close March 8, which means you have just less than 30 days to submit your entries. There are dozens, if not hundreds of wine competitions to choose from and some are certainly older, established and… Continue Reading

Quick sips: PR messaging for Washington wines in a tough economy + Pinot & Puget Sound

Posted in Public Relations

Signposts on the information superhighway that caught my attention as I went speeding past: Will $30+ Washington wines continue to appeal to battered consumers? Several articles recently about the future of U.S. wine sales provided some interesting food for thought around Washington’s wine industry. First, from deep in the heart of Napa-Sonoma, some troubling news… Continue Reading

Media relations can be powerful PR juju for wineries, but only when it’s done right

Posted in Media Relations, Uncategorized, Wineries

In his Fermentation blog this week, Tom Wark write about the power of well-executed media relations and the importance of doing it right. It’s good stuff, and well worth the read. Wark, a long-time wine industry publicist and one of the deans of American wine blogging, clearly knows what he’s talking about, and his comments… Continue Reading